Services

Attract talents & businesses

The future belongs to places with a rich set of lifestyle qualities and a culture of creativity. Tendensor assists cities and regions in understanding societal change and target market behavior. And of course in how to act on these insights.

Moreover, Tendensor supports the creation of ecosystem collaboration for attracting talents, investments and visitors. You may have got in contact with Tendensor’s model TAM (Talent Attraction Management) or BAM (Business Attraction Management). These frameworks help leaders and teams to manage attraction in practice.

TAM (Talent Attraction Management). Copyright Tendensor.

PIM (Place Brand & Identity Management). Tendensor 2020.

Place Branding

A good start of transforming places is a solid understanding and conceptualisation of its authentic values. Tendensor has been a leading company in establishing Place Branding in the Nordic countries since 2003. A recent client case is the City Branding initiative of Östersund (Sweden), engaging almost 800 people in exploring and creating the city brand.

2019-2020 Tendensor has engaged 17 Nordic regions and cities in the Nordic Lights project. The goal was to create a framework for an innovative and sustainable Place Branding, based on Nordic experiences. The result is called PIM and the framework will be released for a global audience in 2020-2021. PIM is free to use and Tendensor is offering training and support.

The entrepreneurial place

Places do matter for entrepreneurs and growing companies. Even for Born Globals. Tendensor assists cities and regions in creating place based strategies on how to nurture the business community. Many of Tendensor’s clients are innovation hubs in search of the cultural qualities that attract startups and entrepreurs. A special toolbox has been created in that purpose.

The Business Development Stratety of the City of Umeå was created by Tendensor in cooperation with the client’s team. It shows how a ecosystem approach can be applied on local business development.

Näringslivsstrategi Umeå kommun 2019-2025

Change Management for Place Leaders (Swedish training session, Tendensor)

Change & transformation

Place leaders will more and more have to challenge traditional boundaries. Not at least to find opportunities to build dynamic partnerships with stakeholders and to involve citizens. Change leaders must have the capability to create energy around common opportunities and find a sense of urgency. This is a perspective on place transformation that is always present in the Tendensor projects.

Tendensor offers training and support in Change Management for place leaders. The ambition is to provide them with the right tools to involve actors around the place ecosystem as well as citizens.